1. Introduction

NaijaTrend Store Ltd (“we,” “our,” or “us”) uses cookies and similar tracking technologies to enhance your browsing experience, improve website performance, and deliver personalized content.

This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use. This policy should be read alongside our Privacy Policy.

2. What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites recognize your device and remember information about your visit.

Cookies are used to:

  • Enable website functionality
  • Improve user experience
  • Analyze website traffic and behavior
  • Support marketing and advertising efforts

3. Types of Cookies We Use

a. Essential Cookies

These cookies are necessary for the website to function properly. They enable:

  • Secure login and authentication
  • Shopping cart functionality
  • Checkout process

Without these cookies, certain features of the website may not work.

b. Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information such as:

  • Pages visited
  • Time spent on pages
  • Navigation patterns

This data helps us improve website performance and user experience.

c. Functional Cookies

These cookies allow the website to remember your preferences, such as:

  • Language settings
  • Location preferences
  • Saved items or shopping cart data
d. Advertising & Marketing Cookies

These cookies are used to:

  • Deliver relevant advertisements
  • Track the effectiveness of marketing campaigns
  • Enable retargeting across platforms

They may be set by us or by third-party advertising partners.

4. How We Use Cookies

We use cookies to:

  • Store shopping cart and session information
  • Analyze traffic and user behavior
  • Personalize product recommendations (e.g., Boubou styles)
  • Improve website functionality and performance
  • Support email and social media marketing campaigns

5. Third-Party Cookies

Some cookies may be placed by third-party service providers, including:

  • Payment gateways
  • Analytics platforms (e.g., traffic analysis tools)
  • Advertising networks

These third parties have their own privacy and cookie policies, and we do not control their practices.

6. Consent for Cookies

When you visit our website, you may be presented with a cookie banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences

By continuing to use the website, you may be deemed to have consented to the use of cookies, depending on applicable laws.

7. Managing & Disabling Cookies

You have the right to control and manage cookies. You can:

  • Modify your browser settings to block or delete cookies
  • Disable cookies via your browser (Chrome, Safari, Firefox, etc.)

Please note: Disabling cookies may affect the functionality of the website and limit your user experience.

8. Data Collected via Cookies

Cookies may collect the following information:

  • IP address
  • Device and browser information
  • Browsing behavior and session activity
  • Referring websites or links

9. Retention of Cookie Data

  • Session cookies: Automatically deleted when you close your browser
  • Persistent cookies: Stored on your device for a defined period or until manually deleted

10. Compliance with Data Protection Laws

We use cookies in compliance with applicable regulations, including:

  • Nigeria Data Protection Regulation (NDPR)
  • GDPR-style consent mechanisms (where applicable)

Where required, we obtain your consent before placing non-essential cookies on your device.

11. Fashion & E-commerce Specific Cookie Usage

Cookies may be used to:

  • Track product views and browsing patterns
  • Monitor cart abandonment behavior
  • Provide personalized outfit and product recommendations
  • Enable retargeting ads for Boubou collections

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or business practices. Updates will be posted on this page with a revised effective date.

13. Contact Us

If you have any questions about our use of cookies or this policy, please contact:

Email: support@naijatrendstore.com
Address: 13, 4TH AVENUE, EGBELU NEW LAYOUT, PORT HARCOURT, RIVERS STATE, NIGERIA

This Cookie Policy ensures transparency and gives you control over how your data is collected and used while browsing our website.